Pinterest has created an entirely new platform for visual marketing. How marketeers take advantage of this powerful network is a work in progress. Here are three ways you may effectively market your home on Pinterest:
1. Create a Pin Board for Your Home
It is always good to start at the beginning. Create a Pin Board with a catchy title for your home. It doesn’t have to be the actual address as viewers will be taken to whatever .com the home is hosted (the great thing about Pinterest, and I believe why it is commercially viable). Think outside the box. For instance, you may call your 3/2 suburban home on the outskirts of Springfield something like, “My First Sweet Home” or “Springtown Sweet Home”.
2. Kitchens, Kitchens, Kitchens
Besides bathrooms, kitchens are the most important room in the house for prospective home buyers, and by home buyers, I mean women, the actual decision makers. Make sure you pin the best possible photos of your kitchen from multiple angles that show the best possible attributes of your kitchen. Take individual photos of your high-end appliances and create a separate Pin Board entitled, “Dream Kitchen.”
Let the light shine in as a bright, clean room invites the online viewer in to the experience. Too many listings showcase poorly lit rooms and fail to attract the online home buyer into the experience. By showcasing well-lit rooms on Pinterest, you not only highlight the best aspects of your home, but you also enable it to be shared throughout the Pinterest network. Don’t be afraid to be poetic in your description of the room. When I see “Let the light shine in,” in a description field on Pinterest, I instantly want to click on it to see other posts shared from the account.
Bonus: Clear out the clutter.
No one wants to see your collection of beer cans from around the globe showcasing your entertainment center (e.g. Man Cave). Clean it up and clear it out. More room is always better and for the hundreds of viewers that are carefully combing through homes online this Spring, they want to see brightly lit, clean, modern rooms. Pin the best rooms in the house that show off the most possible space. Space counts…big time.
Please share your best marketing Pinterest marketing secrets.