Empty Nesters Campaign Focuses on the Positives of What’s Next

Century 21 Real Estate has released its “Empty Nesters” campaign right in the heart of graduation season. The three part digital ad campaign takes a light-hearted look at how parents are coping with their little ones “leaving the nest,” literally, in the ads.

Graduation season is a bittersweet time for many parents who are on one-hand proud of their daughters and sons who have achieved academic success and taken that first step toward independence; however, on the other hand comes the realization that these 20-somethings will soon be leaving home, many of them for good.

According to the Mayo Clinic, “Empty nest syndrome isn’t a clinical diagnosis. Instead, empty nest syndrome is a phenomenon in which parents experience feelings of sadness and loss when the last child leaves home.” While this realization is painful for many it can also bring a new sense of opportunity and excitement as the Mother says in the ad below, “Yep, she’s gone. Time to move to Florida.”

For many parents this may be a time to explore the possibilities of investment properties, think vacation home, or downsizing into a maintenance free lifestyle, think…no more shoveling snow or mowing the lawn. Whatever the case may be the question of post-retirement housing scenarios is something that is on a lot of Baby Boomer’s minds. This is where the campaign’s tagline says it all, “We’re Here for What’s Next.”

Advantages of Social Media Certification

I recently earned my Hootsuite Certification. What does this mean? Well, for starters it means I have completed a series of online learning modules that cover best practices for utilizing social media to market and sell products and services.

Hootsuite Certification

The certification program starts with beginners level course work that focuses on the basics of today’s major social media networks including Facebook, G+, Linkedin, and Twitter. It then graduates to more platform specific content such as how to distribute content across platforms. Lastly, it digs into the data. How to leverage social listening tools to really get to know your stakeholders, customers, and perhaps most importantly, your competition.

Is certification necessary for the plethora of job opportunities that have developed along side the explosion of social media?  No, it is not necessary to obtain a job.  However, it can’t hurt and eventually it will be table stakes just to get a call back from a prospective employer.  The opportunities in community management, content creation/management, mobile/social advertising are only now beginning to become commonplace.  Social media is beginning to develop standards and I’m pleased to say that Hootsuite is leading the way.

At Century 21 Real Estate, our learning team, C21 University is in the process of partnering with Hootsuite University to develop a Social Selling Certification program based on the overall Hootsuite Certification, but specializing in real estate marketing via social media. By standardizing the learning modules, I’m pleased to say that CENTURY 21 has taken a leadership position within the industry.
C21 Social Learning Hub

Social media marketing is like the Wild West out in the field. There are so many product and service offerings that it is very challenging for sales professionals to get their feed underneath them as it relates to best practices in leveraging social media for their business.

By partnering with Hootsuite University, C21 University has managed to establish a baseline for its affiliated sales professionals to begin learning best practices for social selling with the leading social relationship platform. Now, when a certified CENTURY 21 affiliated professional walks into a listing appointment, they may add the fact that they are certified in social selling. This is a major benefit when speaking with millennial home buyers and sellers.

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C21′s New “Moving” Digital Campaign Offers Innovation and Emotion

Today, CENTURY 21® released its latest digital drumbeat campaign entitled, “Moved by Moving,” a first of its kind video series created using only moving boxes and stop animation. The campaign focus on how new neighbors, new friends, and maybe even a new city can seem scary, but the campaign aims to show consumers that moving to a new home (with the help of a CENTURY 21 professional) does not have to be scary! I have to warn you, each of these videos are over one-minute in length! I realize this is an eternity in today’s media environment, but I promise you will enjoy them. “A New Friend” “New City” “New Nest” The really interesting thing about this social campaign is the artist behind the spots, Elizabeth Corkery, is no stranger to trend-setting – she’s also the creator of special, limited edition silkscreen prints available at Print Club Boston.





CENTURY 21 Releases New National Television Ad Campaign

The SMARTER. BOLDER. FASTER. real estate brand recently released its latest television ad campaign during March Madness to coincide with one of the most watched sporting events of the year, the Men’s NCAA Basketball Championship.

A little behind the scenes fact: The elderly gentleman riding on the golf cart in “The Chase” had just hired an agent the week before being cast for the spot. It was his acting debut! #Awesome

Which ad is your favorite?

#DetlefSayMyTweet Campaign Brings the Madness to March

Last week, CENTURY 21 kicked-off its 2015 national television advertising campaign during the NCAA men¹s basketball tournament. Now, beginning with the round of 16, we¹ve created further madness with former NBA All-Star Detlef Schrempf reading some of your tweets and adding a random word of his choosing! Here is a sample:

View all of the #DetlefSayMyTweet videos at YouTube.com/Century21.