I recently earned my Hootsuite Certification. What does this mean? Well, for starters it means I have completed a series of online learning modules that cover best practices for utilizing social media to market and sell products and services.
The certification program starts with beginners level course work that focuses on the basics of today’s major social media networks including Facebook, G+, Linkedin, and Twitter. It then graduates to more platform specific content such as how to distribute content across platforms. Lastly, it digs into the data. How to leverage social listening tools to really get to know your stakeholders, customers, and perhaps most importantly, your competition.
Is certification necessary for the plethora of job opportunities that have developed along side the explosion of social media? No, it is not necessary to obtain a job. However, it can’t hurt and eventually it will be table stakes just to get a call back from a prospective employer. The opportunities in community management, content creation/management, mobile/social advertising are only now beginning to become commonplace. Social media is beginning to develop standards and I’m pleased to say that Hootsuite is leading the way.
At Century 21 Real Estate, our learning team, C21 University is in the process of partnering with Hootsuite University to develop a Social Selling Certification program based on the overall Hootsuite Certification, but specializing in real estate marketing via social media. By standardizing the learning modules, I’m pleased to say that CENTURY 21 has taken a leadership position within the industry.
Social media marketing is like the Wild West out in the field. There are so many product and service offerings that it is very challenging for sales professionals to get their feed underneath them as it relates to best practices in leveraging social media for their business.
By partnering with Hootsuite University, C21 University has managed to establish a baseline for its affiliated sales professionals to begin learning best practices for social selling with the leading social relationship platform. Now, when a certified CENTURY 21 affiliated professional walks into a listing appointment, they may add the fact that they are certified in social selling. This is a major benefit when speaking with millennial home buyers and sellers.