Category Archives: Marketing

Does PR Support Social or Vice Versa?

I often hear my peers struggling to make sense of this new reality, but in my mind today’s media environment has exponentially increased demand for talented communication professionals. Continue reading

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You Only Get One Chance to Make a Billion Impressions

The Super Bowl shines the brightest spotlight possible on brands, it is the pinnacle for PR professionals. The action happens so fast that you better buckle up, put on your flak jacket and make the most of your one chance to make a billion impressions. Continue reading

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Who Pulled the Plug at the SuperDome?

Power outage at Super Bowl or guerrilla marketing ploy? You decide. Continue reading

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Are Super Bowl Ads a Trojan Horse for Digital Marketing?

Television ads are the new Trojan horse for marketers and a Super Bowl ad campaign is the biggest Trojan horse of all enabling over one billion digital media impressions… Continue reading

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Century 21 Super Bowl Ad Trailer

Century 21 Real Estate Super Bowl Commercial Trailer Goes Hollywood Continue reading

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