Century 21 Real Estate has released its “Empty Nesters” campaign right in the heart of graduation season. The three part digital ad campaign takes a light-hearted look at how parents are coping with their little ones “leaving the nest,” literally, in the ads.
Graduation season is a bittersweet time for many parents who are on one-hand proud of their daughters and sons who have achieved academic success and taken that first step toward independence; however, on the other hand comes the realization that these 20-somethings will soon be leaving home, many of them for good.
According to the Mayo Clinic, “Empty nest syndrome isn’t a clinical diagnosis. Instead, empty nest syndrome is a phenomenon in which parents experience feelings of sadness and loss when the last child leaves home.” While this realization is painful for many it can also bring a new sense of opportunity and excitement as the Mother says in the ad below, “Yep, she’s gone. Time to move to Florida.”
For many parents this may be a time to explore the possibilities of investment properties, think vacation home, or downsizing into a maintenance free lifestyle, think…no more shoveling snow or mowing the lawn. Whatever the case may be the question of post-retirement housing scenarios is something that is on a lot of Baby Boomer’s minds. This is where the campaign’s tagline says it all, “We’re Here for What’s Next.”