Pre Super Bowl Hype Moves Into High Gear

Century 21 Real Estate moved its pregame hype into another gear today with the announcment of Century 21 Real Estate’s First Super Bowl commercial to star Donald Trump, Deion Sanders and Apolo Ohno.

With the arrival of this new content the pregame hype is moving at light speed. Today, Bev Thorne, CMO, Century 21 Real Estate interviewed with the NY Daily News, The Sports Business Journal and Inman News…all before lunch time.


There is a much interest in the commercials as there is in the game itself. As the only real estate brand advertising in the Super Bowl I can see why there is so much interest. In last night’s 60 Minutes feature on the NFL, it was mentioned that the viewing audience for Super Bowl XLVI may be over 163 million.

Imagine being a part of television history, because in all likelihood, this will be the largest audience in television broadcast history. How awesome is that? The only thing that could have made it better was if my Pittsburgh Steelers would have beaten the Dallas Cowboys in overtime with a 99-yard touchdown pass to Wallace on a fly route, but hey Giants vs. Patriots should be a pretty good game.

Don’t forget to vote for the Century 21 Real Estate ad at www.facebook.com/century21  If you are already a fan, check out the “Big Game App” on our Facebook page!

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