#WorldsWorstGarageBand Turns Up the Volume for CENTURY 21®

In our ongoing efforts to have our social campaigns live up to our SMARTER. BOLDER. FASTER. (and in this case LOUDER) marketing, CENTURY 21 set out to find the worst amateur garage band that the internet had to offer, and we’re pleased to report, there is no shortage of talent out there.  We have gathered four of the nominees here for our inaugural World’s Worst Garage Bands campaign / contest.

These videos feature original music by the “newly discovered” bands. To vote for your favorite, visit our dedicated Tumblr voting site: http://worstgaragebands.tumblr.com





The bands were paid (minimally) for their talents and are fully aware of what the campaign is called. As they say in PR, all publicity is good publicity.  These self-styled rockstars love what they do, and they’re not afraid to laugh at themselves. The bands are definitely in on the joke.

Why would Century 21 Real Estate seek out, and pay for, bands who assault our eardrums? Because no matter how good your neighbors’ music is, if it’s too loud, you’re going to want to move. Fast!  CENTURY 21 affiliated brokers and sales associates help people do just that.

This campaign is the latest digital drumbeat campaign released by CENTURY 21 this year.  The others included: #EmptyNesters and #C21FASTER.


Empty Nesters Campaign Focuses on the Positives of What’s Next

Century 21 Real Estate has released its “Empty Nesters” campaign right in the heart of graduation season. The three part digital ad campaign takes a light-hearted look at how parents are coping with their little ones “leaving the nest,” literally, in the ads.

Graduation season is a bittersweet time for many parents who are on one-hand proud of their daughters and sons who have achieved academic success and taken that first step toward independence; however, on the other hand comes the realization that these 20-somethings will soon be leaving home, many of them for good.

According to the Mayo Clinic, “Empty nest syndrome isn’t a clinical diagnosis. Instead, empty nest syndrome is a phenomenon in which parents experience feelings of sadness and loss when the last child leaves home.” While this realization is painful for many it can also bring a new sense of opportunity and excitement as the Mother says in the ad below, “Yep, she’s gone. Time to move to Florida.”

For many parents this may be a time to explore the possibilities of investment properties, think vacation home, or downsizing into a maintenance free lifestyle, think…no more shoveling snow or mowing the lawn. Whatever the case may be the question of post-retirement housing scenarios is something that is on a lot of Baby Boomer’s minds. This is where the campaign’s tagline says it all, “We’re Here for What’s Next.”

Are you going to Social Media Marketing World?

Social Media Marketing World is one of the premiere conferences catering to Social Media Marketing practitioners. #SMMW brings together the most well-recognized names in the industry.

If you have a question about how to leverage social media for your business, then this is the conference for you. I hope to see you in sunny San Diego!

Social Media Examiner – Industry Report 2014

Michael A. Stelzner, Founder of the Social Media Examiner developed this 50 page report on how Social Media is being adopted by industry and marketers. Here are the highlights.


Major findings

Here’s a quick summary of our primary findings:

• Marketers place very high value on social media: A significant 92% of
marketers indicate that social media is important for their business, up from 86%
in 2013.

• Tactics and engagement are top areas marketers want to master: At least
89% of marketers want to know the most effective social tactics and the best
ways to engage their audience with social media.

• Blogging holds the top spot for future plans: A significant 68% of marketers
plan on increasing their use of blogging, making it the top area marketers will
invest in for 2014.

• Marketers want to learn most about Google+: While 54% of marketers are
using Google+, 65% want to learn more about it and 61% plan on increasing
Google+ activities in 2014.

• Podcasting on growth trajectory: Only 6% of marketers are involved with
podcasting, yet 21% plan on increasing their podcasting activities in 2014—a
more than three-fold increase—and 28% of marketers want to learn more about

• Facebook and LinkedIn are the two most important social networks for
marketers. When forced to only select one platform, 54% of marketers selected
Facebook, followed by LinkedIn at 17%.

• Most marketers aren’t sure their Facebook marketing is effective: Only 34%
of marketers (slightly more than one in three) think that their Facebook efforts
are effective.

• Original written content is most important for social media marketing: A
significant 58% of marketers stated that original written content is the single
most important form of content, followed by original visual assets (19%).

The above summary is merely a taste of what’s in this report.


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CENTURY 21® Announces Social Platform with Google and Videolicious

C21SocialXchange_ICON2Today at the CENTURY 21® Global Conference in Las Vegas, I’m pleased to report that we announced the details of the C21 Social Xchange, our suite of social media tools and advertising programs. I have been working on this suite of tools to get ready for launch at global conference for the last 18 months. It is great to see this vision become a reality for our brokers, agents, managers and staff.

Below you will find quotes from our news release as well as a short video clip from Sam Sebastian, Director, Local, Google.

Through an industry-first licensing agreement with Google, a co-marketing agreement with Google AdWords, and a comprehensive licensing agreement with Videolicious, the C21 Social Xchange combines a comprehensive social media marketing, communications and advertising tool suite for CENTURY 21® System professionals.

“The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Real estate is a people business, and today many business relationships begin online. CENTURY 21® agents are the only real estate professionals to benefit from such a partnership with Google, a recognized leader in relationship marketing.”

“CENTURY 21 continues to be an innovator in online marketing,” said Sam Sebastian, director, local, Google, Inc. “We brought this unique combination of tools and programs to the CENTURY 21 System because of their forward-looking marketing strategy. I am very excited that Google tools will play a role in helping CENTURY 21 sales associates to remain on the leading edge of online marketing and advertising.”

Released News:



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